Disney Marketing Plan free essay sample

Marketing Plan: Disney Airlines Current Disney The Disney Corporation is well known for the theme parks and movies created for children and adults to enjoy around the world. The Disney characters are recognized by children everywhere. Disney has created an empire that prides itself on creating entertainment for families to enjoy together. The theme parks create an environment for children to use their imaginations and â€Å"believe in magic†. Disney also has a retail operation to sell products such as shirts, plush toys, games, and other trinkets related to these movies and parks. Disney has built theme parks in Hong Kong, Tokyo, Paris, and of course Lake Buena Vista, Florida and Anaheim, California. All of these parks have created special attractions to bring visitors. The children can enjoy rides, shows, and meeting all their favorite Disney characters. Each theme park is several parks combined and each visitor will need to purchase passes to each park for their visit. We will write a custom essay sample on Disney Marketing Plan or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Many of these smaller parks have different themes such as Animal Kingdom and Disney’s Adventure Park. This is Disney’s way of creating something for everyone. The movies the Disney has created over the years are classic tales of discovery and wonder that all children can enjoy. These movies give children a way of using their imagination and having fun. Children easily identify these characters and frequently use these characters in pretend play. When families bring their children to the theme parks they look forward to meeting those characters from the movies they have watched so many times. Disney has a created an empire that reaches everyone from the young to old. This company has parks, movies and merchandise to appeal to this wide range of ages. There is truly something for everyone when visiting a park, movie, or retail shop. Disney Marketing Disney is a very powerful conglomerate. â€Å"No other company has such a stockpile of well-known, cute, family-friendly, and highly marketable characters†, (Newsweek, 2011). Disney has been using Disney’s Magical Express which picks up the visitors in the Orlando airport and transports the persons to the world famous resort. Now with Disney Airlines the magical express of Disney will begin at the start of the journey once aboard Disney Airlines. Disney magic now starting at the beginning of the flight will expand the special memories and moments of the vacation, as in the 2011 marketing campaign â€Å"Let the Memories Begin† (Mouse Planet, 2010). Marketing the label of Disney with Mickey and friends, Princesses, Toy Story, and others is sure to excite adults and children alike. These characters are very powerful and essential to the company. Disney’s worth is $68 billion from successful marketing. Marketing is very important to the success of this particular project because to keep the Airlines in flight the revenues must match and beat the costs to run the Airline. â€Å"Hand each of the global media companies an equivalent piece of content, Disney would make the most money pound for pound†, (Newsweek, 2010). The marketing of the airlines should not be that difficult and will boost the new worth of the company. For the airlines to stay afloat the company will need to advertise and well market the availability of the airlines and the magic of the experience. Airlines nationally had a 40% decrease in profits by the year end in 2010. Strategic marketing of this new service Disney desires will increase revenue for itself and the total group of Airlines. References Mouse Planet. (2010). 2011 Disney Marketing Campaign Let the Memories Begin. Retrieved from http://mousepad. mouseplanet. com/showthread. php? 154368-2011-Disney-Marketing-Campaign-Let-the-Memories-Begin%92 Newsweek, (2011). The Business of Magic. Retrieved from http://www. newsweek. com/2010/11/03/disney-s-powerful-marketing-machine. html